ABOUT US

FyreFem Logo Alternate

Founded in 2017, FyreFem is a 100% women-owned South African advisory business dedicated to mobilizing capital in the private equity (PE) and venture capital (VC) sectors. We focus on incubating high-impact fund managers, providing consulting services in fund structuring and impact areas, and holding direct investments in South African companies.

As a catalyst for change, FyreFem invests, advises, and incubates, utilizing its FSCA financial services license to incubate emerging fund managers. Our mission is to navigate the complex regulatory environment, creating opportunities for fund managers who make a difference in in the full South African eco-system.

We can offer global reach with a presence in South Africa and the UK. South Africa houses our direct investments, fund incubation and turnaround projects, whilst the majority of our offshore fund governance and gender consulting work is run out of the UK.

MEET THE TEAM

Across Divisions: Empowering SMEs for Sustainable Growth

At FyreFem, small and medium-sized enterprises (SMEs) form the beating heart of our mission. As a company deeply committed to catalyzing positive change, SMEs are woven into the fabric of all our divisions. In our Consulting Division, we work closely with allocators of funding to SMEs, providing strategic advice, investment committee assistance, and support to help them build portfolios which can thrive and grow. Simultaneously, our Compliance Division plays a crucial role in incubating fund managers focused on SME investments, ensuring that regulatory pathways are clear for those dedicated to supporting these vital business entities. Through our direct investments, we actively participate in turning around SMEs, injecting capital, expertise, and a commitment to lasting impact. FyreFem’s holistic approach recognizes the interconnectedness of SMEs with fund managers, regulatory landscapes, and the broader economic ecosystem. By investing in, advising on, and incubating initiatives that prioritize SMEs, FyreFem is at the forefront of fostering sustainable growth, creating a ripple effect that positively influences economies and communities alike.

Compliance
Navigating Regulatory Waters with Compliance Expertise

FyreFem’s Compliance Division is at the forefront of ensuring regulatory adherence for fund managers in South Africa. Leveraging our FSCA financial services license (FSP: 49359 – Cat I and Cat II), we incubate emerging fund managers, providing them access to licenses and necessary regulatory track records.

Our role extends beyond initial licensing; we monitor and assist fund managers in achieving compliance milestones. FyreFem acts as a stepping stone, helping new entrants secure funding from pension funds and other LPs. Our commitment is to empower fund managers to eventually obtain their licenses and graduate from our incubation, fostering a sustainable and compliant financial landscape.
Consulting
Strategic Consulting for
Sustainable Growth

FyreFem’s Consulting Division is your trusted partner for strategic growth in private equity. We offer comprehensive consulting services to PE allocators, specializing in fund structuring, portfolio company turnarounds, and impactful investments, such as SMEs, gender lens, and business rescue.

 
Our team of experts collaborates closely with clients to navigate the complexities of the PE landscape. Whether it’s optimizing fund structures or driving positive impact through investments, FyreFem brings a wealth of experience and a commitment to excellence to every consulting engagement.
Fund Incubation
Financial Licensing Incubation

FyreFem’s mission centres on creating positive change by collaborating with high-impact fund managers, with a preference for those owned by women or black entrepreneurs. We kicked off our program in November 2023, supported by the U.S. Agency for International Development (USAID). USAID Mobilizing Investment is a five-year project aimed at addressing various funding gaps in Southern Africa’s investment ecosystem. The project’s goal is to stimulate private capital investment in sectors that can drive employment, reduce poverty, and combat inequality within the Southern African region.

Direct Investments
Savvy Investors in the Mid-Market SME Space

We invest in SMEs using our ‘Gender Lens’ which assesses what the future of gender in that SME could be, and by implementing our gender development programme guided by the management team. Our portfolio companies don’t have to be women-owned to qualify for investment – just positively predisposed to us helping them get there.

Memberships

TMA

The Turnaround Management Association (TMA) South Africa is a professional organization dedicated to fostering expertise in the field of corporate restructuring and turnaround management. TMA SA provides a platform for professionals involved in distressed businesses, offering networking opportunities, education, and resources to enhance the effectiveness of turnaround efforts in the South African business landscape.

SARIPA

The South African Restructuring and Insolvency Practitioners Association (SARIPA) is a leading professional organization in South Africa, focused on promoting excellence and best practices in the fields of restructuring and insolvency. SARIPA serves as a hub for professionals involved in business rescue, insolvency, and turnaround management, providing a platform for networking, education, and the exchange of Knowledge to uphold high standards within the industry.

SAVCA

The Southern African Venture Capital and Private Equity Association (SAVCA) is a prominent organization dedicated to advancing the private equity and venture capital industry in Southern Africa. SAVCA plays a vital role in promoting collaboration, providing industry insights, and advocating for a favorable investment climate to drive growth and innovation in the region.

FSCA

FyreFem Fund Managers (Pty) Limited (“FFFM”) is registered with the Financial Sector Conduct Authority (“FSCA”). FFFM is authorised in terms of the Financial Advisory and Intermediary Services Act (FAIS) by the FSCA to supply certain categories of financial services and is registered as a Category I and Category II FSP.

Registered FSP Provider: FSP No 49359

FSCA Disclosure

In terms of the Financial Intelligence Centre Act (FICA) providers of financial services are obliged under certain circumstances to obtain client information and to report certain financial transactions.

A copy of the license is available upon request. The FSP has a number of representatives under supervision. Please go to www.fsca.co.za for more detail. The FSP is registered for the following category 1 and 2 license categories:

Shares

Money market instruments

Debentures and securitised debt

Warrants, certificates and other instruments

Bonds

Derivative instruments

Where applicable all information will be kept by the FSP on a confidential basis and will not be made available to third parties by the FSP unless so authorised by the client beforehand or if the FSP is required to divulge such information in the public interest or under any law.

Potential conflicts of interest are inherent in any business and therefore it is not the aim of the FSP to avoid all conflicts but rather to take steps to identify and manage conflicts of interest to ensure that our clients are not unduly prejudiced. The FSP has a conflict of interest policy and register in place which can be viewed upon request.

The FSP holds professional indemnity insurance.

FFFM has a complaints resolution process and will reply to any written complaint. A copy of the complaints process is available upon request. Complaints may be lodged using the contact us button. If you are dissatisfied with the response, you may refer your complaint to FFFM’s Compliance Officer, or if you are still dissatisfied with your response, to the Office of the Ombud for Financial Services Providers, at info@faisombud.co.za or telephone number 0860 324 766. The Ombud has been created to provide you with a redress mechanism for any inappropriate financial advice that you feel may have been given to you by a financial services provider.

FFFM has a PAIA Manual which is prepared in accordance with Section 51 of the Promotion of Access to Information Act, Number 2 of 2000 (the “Act”) and the Protection of Personal Information Act, Act No 4 of 20131 (“PoPI”).

Compliance Officer:

Jan Scholtz – Compli-Serve Group
Website: www.compliserve.co.za
Telephone: 021 883 8000

Registrar of Securities Services:

Financial Sector Conduct Authority
Website: www.fsca.co.za
Telephone: 0800110443